Marketing archivos - Value Group

El producto ya no es lo más importante

Recientemente la Asociación Española de Directivos (AED) realizó un debate online que denominaron “Reputación y negocio en tiempos de incertidumbre” y una de las preguntas más interesantes fue ¿Puede la reputación de una empresa influir directamente en su volumen de negocio? a la cual todos los directivos convocados contestaron con un rotundo sí. En el […]

Desarrollo personal, Estrategia, Innovación, Liderazgo, todas

El marketing del propósito

Recientemente tuve la oportunidad de asistir a una píldora formativa de Marta Aguilar, (Experta en Marketing y directora académica en la Universidad de Deusto), dentro de un curso organizado por la APD Baleares, donde acompañado por compañeros directivos y empresarios, pudimos reflexionar acerca del cliente actual, del marketing y de la posición de nuestras respectivas […]

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